Pedal & Spoke

About this concept

Commerce for people who read the spec sheet before the price. Deep product pages, a build configurator for frame + wheels + drivetrain, and a catalog front end that stays fast even when every card carries hero imagery.

What it does

• Build configurator — frame, wheels, drivetrain, colorway
• Deep spec pages with geometry charts
• Static-first catalog; edge-rendered product pages
• Inventory pinning by store location